The #1 Element That Will ALWAYS Make Your Ads Sell

Imagine you’re walking the street and pass by an ice cream stand with the sign “Free Ice Cream Samples”. You’d probably give it a shot because it doesn’t cost you anything!

You might even like the ice cream and buy some.

The same thing needs to happen with your ads—include an irresistible offer. This is a crucial element you need to implement.

“People hate to be sold to… but they love to buy!” - Jeffrey Gitomer

To measure ad effectiveness accurately, you need to give people a reason to interact. This is known as ‘direct response advertising’.

Don’t shoot your clients in the head with actions which require a lot of their day. Or something that is too complicated. They will not even bother. 

You need to recognize the barrier between asking for an action and the audience taking it. 

Take this analogy: if you like a girl and you want to approach her, you don’t ask her to be your wife right away. That’s just wrong.

Start with low-commitment requests before progressing to bigger asks.

Marketing and dating share this principle: build trust gradually with small steps before proposing bigger commitments.

And if a girl rejects you, well, there are plenty of other girls. Just like there are plenty of other clients to sell to.

It’s also important to have a brief understanding of which methods you can use to sell. You’ll know what works best for you and for the market.

One-Step vs. Two-Step Lead Generation

The first method is everywhere, you get bombarded with it a lot. The one-step lead generation focuses on direct sales requests. It’s often used, and it works a lot of the time.

However, people underestimate the two-step lead generation. This means engaging content followed by sales offers. 

It can be anything—posts, videos, newsletters, ads. The goal is for your audience to interact and for them to trust you. People like to buy from someone they trust.

Two-step approach often leads to higher engagement and conversions.

It saves budget and increases effectiveness by targeting interested people. You’re not going to sell shoes to a person with amputated feet.

It also results in higher engagement and conversions compared to broad, untargeted approaches. We sell to people who need our services/products. This means, we solve problems. It's been in our ability since ancient times.

Retargeting aka ‘the stalking ads’

Ever had an ad following you around? You’d think that is borderline stalking. Well, it’s called retargeting.

By showing your list of potential prospects the ad again, and again, and again, and again, they will eventually buy. 

Follow up until they buy or die. This is a golden rule.

Utilize tools like Facebook and Google Pixels for retargeting engaged users with follow-up ads.

Sales success guaranteed—otherwise an army of lizard people will kidnap me in my sleep.

Implement these key elements in your ads, you’ll see far better results.

Talk soon,

Thomas.

P.S: Want to know how I’d craft an ad that sells like crazy? Get in contact with my agency today and I’ll personally have a look at your advertising.

No cost, no obligation.