Sell Anything Effortlessly By Improving Your Writing

Good writing keeps people glued to their screen, consuming your content. It’s the easiest way to make sales. 

Why? Because you use it in your ads, blog posts, newsletter, scripts, etc. Everyone likes to buy from interesting people.

Being a good writer borders on having a superpower, it makes a massive difference in your business. Plenty of people miss out on sales and clients because they overlook this skill.

You see too much complicated language, no line breaks, sentences that don’t flow, and many other stuff.

But the most unforgivable thing is what I like to call…

The Most Dreadful Sales Killer

The biggest sin you can make in writing is being booooooooring. And the most boring thing in the world is something called “waffling”.

It’s basically rambling without saying anything or not getting to the point. 

We all had that situation when a person was calling or texting us out of the blue.

He starts asking about your day, about work, about your life, all sorts of stuff. You knew from miles away that he just wants something. After that, he finally hits you with:

“Well, I was wondering if you can help me with something”.

He could have said straight away: “Hi, can you help me with something?”. 

To the point, and not wasting time. He didn’t actually care about your day, your life, your work.

The same thing happens in a lot of writing. People just waffle, and waffle, and waffle. It’s annoying. 

Before they know it, the person stops reading. Why? Because it’s boring!

If you write a kick ass headline, it’s your job to keep the reader’s attention and not hypnotize him into falling asleep.

Another thing just as bad is using passive, weak, neutered language.

How To Spot And Exterminate ‘The Waffling Syndrome’

Take a look at this sentence: “I just wanted to tell you that the meeting will take place at noon, specifically at 8PM, and we’ll be discussing how we can attract more clients”.

Now look at this one: 

“The meeting is at 8PM, we’ll talk about how we can attract more clients”. 

It’s much shorter and leaves out the unnecessary words.

Another example: “I’m reaching out to you because I wanted to tell you that I specialize in helping businesses like yours to get more clients”.

Sigh. Let’s fix this. 

“I help businesses like yours to get more clients”.

To the point. Concise. Compendious.

When you read something, take out some words that you may find unnecessary. See if the sentence has the same meaning without them. 

It’s the best way to spot the waffling syndrome.

The Extinction Of Waffling

Let’s leave out the passive language, the fear of being timid, careful, and let’s start writing by using castrated language.

Write like you’re bringing the thunder to the storm, kicking down fences.

You’ll see more results, I guarantee it.

Talk soon,

Thomas.

P.S: Want to know how I’d make sure we’d eradicate waffling and keep your prospects glued to their screen, unable to stop consuming your content?

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Get in touch with my agency today. If we’re a good fit, I’ll personally look at your marketing.

No cost, no obligation.