How To Sell A Gasoline Powered Vehicle To An Electric Car User.

Have you ever been in a situation where you were exchanging ideas with someone, and you were thinking "I can’t change this person's perspective"?

Some people just hold on to their concepts and it is impossible to convince them otherwise. There is a way you actually do it without pulling out a baseball bat and proceeding to hit a home run on him.

How to turn sales into a simple process.

When selling, the main thing you do is you TALK to someone. A lot of the time people don’t know how to talk with a person who believes the earth is flat.

A common mistake is selling the product or the service. Why is this a mistake?

No one actually cares about the product or the service, people care about themselves. It’s like the infamous “Sell me this pen”.

NEVER do this if you want to sell the pen.

Talk about how amazing the pen is. "Oh it’s blue and the color is awesome, it’s made of this plastic and oh wow so much stuff that even I don’t know what I’m talking about". You’d just wait for him to finish his pen story before dropping the awesome one-liner:

Yeah dude that’s cool, anyway, byeeeeeeeeeeeeeeeeeeeeeeee.

This is how you sell the pen.

People care about your solution to their problem. That is what you need to focus on. You want to sell a pen?

Convince him that he needs it otherwise he cannot write down his ideas, his notes, his grocery list. Everyone needs a pen nowadays. He already has a pen? Well now he can write down even more ideas, the more the better.

He can even become an author now, every author uses a pen. Sell the need, not the product.

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