How To Easily Convert Leads Into "Take my money"
Sep 1, 2024
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On a planet called Earth where humans live, the best of them are known as successful business owners.
They conquer markets and dominate money industries. What separates them from mediocrity?
The answer is Top of Mind Awareness.
If I asked you to think about a car, what brand comes to your mind?
A mobile phone, what brand comes to your mind?
Clothes, what brand comes to your mind?
You’ve answered these, which is the entire premise of Top of Mind Awareness.
Ideally every potential customer in your area thinks of you when they think of the product or service you sell and/or the problem you solve.
The #1 Perk That Will Generate You Money In
If your business is missing this, you lose clients, sales, and much more. Reputation alone is not enough, top of mind awareness is just as important.
Because people know your business, but the competition comes on the top of their head when they buy something.
When you go out for a drink with your friends or for dinner with your girl, you already have a place on the top of your head. That is the place you are most likely to go.
Unless you want to try something new, that’s all good.
But I would bet my left arm, and writing an article with one arm wouldn’t be nice, that in 98% of the cases, businesses on the top of the people’s head get the sale or the client.
There is no surprise that you lose money to the competition.
You need to get your business to that position, it’s much easier than you think.
The Only Simple Key Element You Need
The best way to build that coveted Top of Mind Awareness is by introducing the concept of a CTA - which means Crush Those Amateurs. Just kidding, CTA stands for Call To Action.
Let’s say you run a service business, could be anything: a barbershop, an auto detailing business, a dental clinic, etc.
How would you get the word out about your business?
Run Google ads? Meta ads? Going door to door? Posting on social media?
Maybe you’d tell your friends or family personally that you started one.
You could do ALL of the above, it would be amaaaaazing.
Add a CTA and everything gets supercharged.
Could be things like: “Download our free guide to do X” or “Get in touch with us and we’ll give you a FREE quote” or “Text us today and we’ll tell you exactly how to do Y”.
Something with a low threshold that gives them a reason to respond. A reason to raise their hand and say “Yes please get in touch with me”.
It speaks credibility, trust, professionalism, and it makes everything better.
It allows you to interact both with customers that are ready to buy now AND customers that are still thinking about it.
You build a list, a herd of people interested in whatever you’re selling. You’re building marketing equity for both today AND tomorrow.
Start adding CTAs to your marketing, it doesn’t cost anything, but it could mean EVERYTHING.
Talk soon,
Thomas.
P.S: Want to know how I would implement a CTA to your business? Let’s get in touch and we’ll scale your business into the top of the market.
No cost, no obligation.
P.P.S: To this day and age, I still have my left arm.